Posts Tagged ‘direct mail’

In a Recession, you must NOT stop Marketing.

Maintaining investment in marketing and customer relationships (CRM) during economic downturns is crucial for the long-term health and survival of a business. While it may seem counterintuitive to spend money on marketing when finances are tight, it’s important to recognize that marketing is an investment in the future success of the company. During a recession,…

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Jam and the rise of Choice Paralysis?

If you diagnose your customer with Choice Paralysis, the prescription might mean giving them less not more? In a now famous marketing study, researchers set up two displays of jams in a gourmet food shop. Customers were invited to try samples, and were given a money-off coupon if they bought a jar. On one display…

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