Our
Approach
Our approach is precisely tailored to the needs of our clients and the targeted direct marketing campaigns they run.
recruitment

Recruitment

Gaining new customers is vital for a thriving retail business. There are many ways to achieve this. Your campaign might use a one stage ‘off-the-page’ ad or a targeted two stage DM with a coupon or incentive… or it could be something else. The aim is the same: to engage, inspire and to secure that all-important first purchase.

 

relationships

Relationships

Building profitable relationships with customers on
your behalf is a critical role. We work hard to nurture
and entice, to engage and develop customers as
they journey with your brand. Their experience is an
essential part of this journey – and we are right
there every step of the way.

retention

Retention

Effective nursery campaigns can lock customers in
at the early stages and create loyal buyers.
Personalised communications help maintain that
engagement, and develop and reward customer
activity, adding cross-selling and up-selling, driving
them towards loyal customer status.

reactivation

Reactivation

Dormant customers represent a wasted
opportunity and demand efficient reactivation.
We can help reposition your brand in customers’
minds, re-engage them in the journey and cost
-effectively return them to regular buying patterns.

response

Response

Customers take action when they believe it’s the
right time to do so - not before. We understand
how to tap into seasonal, occasional, special and
incentivised purchases and drive significant,
regular sales.

results

Results

Direct marketing has direct consequences. Results
are usually measurable and tangible. We work hard
alongside your team to help you meet your objectives
and targets. We are continually testing our
performance against your profitability, then refining
and improving what we do to meet the demands of
a changing, complex, demanding market.

Let's talk. Do you have a new challenge for us?