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Catalogue Pioneers

James David Williams was one of the very first to use the postal service to send products direct to customers. This pioneering system of delivering quality, fashionable, value-for-money goods direct to customers proved enduringly popular, and today JD Williams is the most successful direct home shopping company in the UK today, with over 2 million customers and 4,000 employees.


“Aim Direct have a thorough understanding of our requirements, they always
produce good quality creative concepts and are very easy to work with”
Recruitment Manager – JD Williams


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