A cut above
A well-known brand since the early 1970s, Clifford James is now part of the huge BVG Group and operates from a modern 150,000 Sq.ft warehouse and office complex in Skelmersdale, employs over 120 people and has a database of 800,000 loyal customers. Their product range has grown to include innovative items for the home and garden.
Aim Direct created a challenger campaign that was tested against their creative team,
featuring a range of garden tools. We registered a significant uplift in response
compared to the work of their in-house team.
